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What is MYX?
MYX is the only music lifestyle channel embracing the entire Asian American community through music, culture and entertainment. MYX is a nationally-distributed television channel focusing on the influential Asian American youth community and a broader audience hungry for music fusion.
MYX fills a giant void in television and addresses a cultural reality that Americans listen to more than just pop, hip-hop and rock music produced in the U.S. MYX fuses mainstream hits, the biggest jams from Asia and a healthy dose of independent music.
Who’s Watching MYX?
•Young, affluent and media-savvy
•Multicultural taste and craving for diverse entertainment offerings
•13Ǎ million Asian Americans in the U.S. – 5% of total population
•Highest growth rate of any ethnic group
•60% of the total population is under 35 years of age
•High buying power – $397 billion
•Live in large households
•Consume media and entertainment at rates higher than any other ethnic group
•Possess the highest educational attainment of any ethnic group
*Source: Census 2004
Where to Find MYX?
MYX is currently available through DIRECTV on Channel 2067. MYX leverages all forms of media, from online to on-air to on-the-streets, engaging viewers at every possible touch point.
Who’s Behind MYX?
Launched in April by ABS-CBN Global (a wholly-owned subsidiary of ABS-CBN, one of Asia’s largest media companies), MYX is the company’s seventh Asian programming channel in the U.S. MYX’s U.S. headquarters is located in San Francisco Bay Area.