March
30th 2007
Posted under MYX NEWS
Check out a live video performance! The quality is pretty low, it was recorded off my cell phone. LOL Still pretty cool.
Archive for March, 2007
March
27th 2007
Posted under MYX NEWS
MYX currently casting new faces for VJ spots on the channel. Be apart of the most exciting thing to hit the tube! Visit http://vj4aday.myx.tv to sign up!
March
19th 2007
Posted under MYX NEWS
It would be easy to read too little — or too much — into last month’s announcement that the MTV World channels MTV Chi, MTV Desi and MTV K were going dark. Read too little, and the news can be dismissed as problems specific to MTV Networks. Read too much, and it could signify that the bottom is falling out of the Asian-American TV market.
“I was disappointed,” said Bill Georges, senior vice president of marketing and sales for Asian network AZN. “It is sad, and it doesn’t send a message we would like to have out there.
For ImaginAsian TV president Mike Hong, what happened to MTV World had to do with making a go of it in a premium space. “When you are trying to target the Gen Y Asian-American market with a premium service, it just doesn’t work,” Hong said. “And I think [MTV’s] was a premium service that had very little appeal to advertisers.”
During an interview last July on the launch of MTV K, MTV World senior vice president and general manager Nusrat Durrani claimed several advertisers were interested, but he refused to name them. Later that month, MTV president Christina Norman said, “We really feel these young audiences deserve their own MTVs.”
Maybe so, but not for long. MTV Desi, aimed at South Asian-Americans, launched in 2005. MTV Chi, for Chinese-Americans, and Korean-American-targeted MTV K launched in 2006.
ImaginAsian and Comcast-owned AZN report increasing advertising sales on a quarterly basis. That said, “the Asian market is grossly underspent,”
according to Georges, with the amount of advertising targeting Asian-Americans in no way reflecting their buying power.
“There has been a lot of buzz and e-mail circulating within the Asian space because it is Viacom and MTV,” said Hong. “And some of the agencies have been active in trying to support [MTV World’s] continued existence.”
March
14th 2007
Posted under MYX NEWS
Yesterday we just had our walk-through of the venue and got a little hungry. If you’re ever around the area, I totally recommend, Chavo’s, the Mexican place right across the street. They are open late til 4am on Fridays and Saturdays. Definitely worth checking out after our MYX launch event! =)
March
13th 2007
Posted under MYX NEWS
It’s locked the official San Francisco MYX launch event will take place at the GlasKat on 520 4th Street, SOMA area. More information the event is coming soon!
March
12th 2007
Posted under MYX NEWS
Did you go to the carshow this past weekend? It was pretty crazy, there were many hot cars, models and thousands showed up. The MYX channel film crew was there taking coverage be sure to checkout Channel 2067 on DIRECTV to see if they got you on camera!
March
9th 2007
Posted under MYX NEWS
March
8th 2007
Posted under MYX NEWS
http://www.angryasianman.com
http://www.poptimesmagazine.com